Thoughts on Communications

Content marketing avoids the hard sell and instead raises awareness, educates, and even entertains our audience, while subtly persuading them. It’s a soft sell.

You may not be working on a massive civic project worth millions, but if your deliverables don’t meet your promises, your reputation could be tarnished. What can you do to keep your promises?

Three of the most common pieces of marketing collateral are brochures, case studies, and white papers. What’s the difference between them? When should you use each?

Much of the marketing content we consume is online. But does that mean paper is passé? Consider a few areas where printed material still has value.

You know that social media can be a powerful tool to help you build your business. But how does that work, exactly? Do you just open a Twitter account or a Facebook page, post some stuff, and then sit back and watch the customers beat a path to your door?