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Thoughts

Jun 14 2021

Start Selling Online With Your Own E-Commerce Store

customer making an online e-commerce purchase

E-Commerce is booming. According to market data company Statista, this year “over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.” Claiming your share of this pie requires careful planning, technical skill, and marketing acumen.

Written by Jules Smith · Categorized: Communications

Jun 01 2021

Get More Traffic For Your Website Without Google

apples and oranges representing quality website content

Attracting traffic to your website is a multi-stage, time-consuming process. Don’t be discouraged if it doesn’t happen overnight. Give the search engines a reason to promote your site by producing and sharing quality content. Once visitors start to come, Google will follow.

Written by Jules Smith · Categorized: Communications

Jun 09 2020

Building Your Business With Content Marketing

Building Your Business With Content Marketing

Content marketing avoids the hard sell and instead raises awareness, educates, and even entertains our audience, while subtly persuading them. It’s a soft sell.

Written by Jules Smith · Categorized: Communications

Nov 20 2019

PFMG Solar’s Focus On Schools Goes Beyond The Bottom Line

PFMG Solar's project in the William S. Hart Union High School District in California

Every business endeavor – even a non-profit – needs to be financially viable or it won’t benefit anyone. But it’s refreshing to see a successful profit-making company so clearly focused, not just on the bottom line, but on enriching the community. PFMG Solar is such a company.

Written by Jules Smith · Categorized: Technology

Oct 07 2019

Shining a Light on Light Pollution

David Dunlap Observatory

Astronomical observatories aren’t the only victims of light pollution. The biological rhythms of nocturnal animals and insects is disrupted when the night sky isn’t as dark as nature intended.

Written by Jules Smith · Categorized: Technology

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